Description
With a Master of Arts in Online Marketing, you will ensure the profitability of your business and enable new growth. This advertising tool of the future offers you versatile and attractive career opportunities. Since online marketing is so multifaceted, you can secure a profitable position in a wide range of industries and specialist areas. Do you already have a first certificate of academic degree (Bachelor’s degree course or Diploma degree)? Then, depending on the degree course, we can credit you with up to 60 ECTS towards your desired course, which can save tuition fees and even reduce your period of study. Due to globalisation and digitisation, the world of marketing is subject to completely new rules. Therefore, it is essential for companies to use different online platforms to reach potential customers. With the Master’s degree course in Online Marketing at AKAD University, you will acquire the skills to develop effective online marketing strategies on this basis. This opens up numerous career opportunities. By completing the Master’s degree course, you will be able to optimise all online platforms so that the target group is ultimately encouraged to buy.
By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento: the <a href=”Das AKAD California Campus Program: Einzigartig in seiner Art target=”_blank”>California Campus Program</a>!
Data & facts
- Degree
- Master
- Standard period of study
- 4 Semester
- Mode of study
- distance studies
- Specializations
- Digital Leadership, Digital Business, Data Science & Big Data Analytics, Specialisations (e.g. Social Media Marketing, Digital Business, Digital Brand Management, etc.), Online User Experience, Social Media Marketing
- Subject group
- Wirtschaftswissenschaften, Rechtswissenschaften
- Admission semester
- summer and winter semester
- Costs / fees
- Do you already have a first certificate of academic degree (Bachelor's or Diploma degree)? Depending on the degree course, we can then credit up to 60 ECTS towards your desired course. In this way, you can save on tuition fees and, in the best case, even halve the length of your studies.
- Language of instruction
- German, English
Dates & deadlines
Registration deadline for unrestricted programmes
Bachelor 2026/2027 (Winter semester)
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Master 2026/2027 (Winter semester)
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