Description
There is hardly any area of economic life and the private sector that is not influenced by digitisation. In order to fully exploit the potential benefits of digitisation for marketing, the various specific online channels need to be set up and (if necessary) new ones created. Therefore, professionals with up-to-date expertise in technologies and developments in marketing are in demand. Digital marketing and social media are fast-growing areas that offer numerous exciting career opportunities. However, specialists must combine interdisciplinary knowledge from business, marketing, e-commerce, usability, etc. with innovative ideas in order to implement digital campaigns in a user-oriented manner. Students of the Digital Marketing and Social Media Bachelor´s degree course learn everything they need to ensure the best possible online presence for their company!
By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento.
Data & facts
- Degree
- Baccalaureate / Bachelor
- Standard period of study
- 6 Semester
- Mode of study
- distance studies
- Specializations
- Data Analysis and Visualisation, Digital Service, Search Engine Marketing, Specialisations (e.g. Social Media Marketing and Digital Brand Management, Search Engine Marketing, Market Research and Application), Digital Business, Social Media Marketing and Digital Brand Management
- Subject group
- Wirtschaftswissenschaften, Rechtswissenschaften
- Admission semester
- summer and winter semester
- Language of instruction
- German, English
Dates & deadlines
Registration deadline for unrestricted programmes
Bachelor 2026/2027 (Winter semester)
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Master 2026/2027 (Winter semester)
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